ChatGPT Ads Insights
Expert analysis, strategies, and practical guides for advertising on ChatGPT and AI-native platforms.
Stay ahead of the shift to AI-native advertising. Our team shares data-driven insights on ChatGPT Ads performance, automation strategies, budget optimization, and cross-channel measurement.
Why Your AI Optimization Playbook Will Fail on ChatGPT Ads
ChatGPT Ads just launched, and every vendor is promising AI-powered optimization. Here's why that's premature — and what actually works right now.
Anthropic's Super Bowl Ads Roasted ChatGPT — Sam Altman's Response Says More Than He Intended
Anthropic ran four Super Bowl ads mocking OpenAI's decision to put ads in ChatGPT. Sam Altman fired back — but his lengthy rebuttal reads less like a CEO response and more like a tantrum.
A Measured Perspective on OpenAI's Advertising Ambitions
OpenAI's announcement that advertising will appear in ChatGPT has generated considerable speculation. A sober assessment suggests caution — here's what we actually know and don't know.